Paul Herr is a ranking algorithm engineer and gave

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A talk at SMX West 2016. ) The comparison itself may not have much meaning, but please check the highlighted points. I think I'll leave it there. It might be a good time to read it again. – SEO JapanThe Evolution of SEO Last updated: 2024/02/16 blog Along with the evolution of Google itself and changes in user behavior, the content of SEO continues to evolve. It is a common story that measures that were novel a few years ago are now difficult to produce results. This article summarizes these changes in SEO by comparing past and current measures. Although it is expected that various changes will occur in the future, the contents are easy to understand and will help you check the current situation.  

SEO Japan Columnist Winston Barton looks at how search engine optimization (SEO) has changed over the years. And how will SEO evolve in the future? evolution-seo-marketer-ss-1920-800x450 *The linked article is in English. It's true that the job of an SEO India Phone Number professional has evolved over time. There are various factors contributing to this, including Google's tightening of its crackdown on spam methods, the rise of mobile, and changes in search results screens.



What do SEO professionals actually do today? And how has their role changed? table of contents Comparison of past and present summary Comparison of past and present On-page optimization In the past, SEOs included anywhere from two to five keywords in a URL for internal optimization purposes. Each page element (title, meta description, heading, body content, etc.) was then optimized based on that keyword. But things are changing. Nowadays, with advances in semantic search and machine learning, it is now possible to rank not only for keywords targeted for optimization, but also for many related keywords