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On the one hand, as briefly alluded to in previous comments, there are many companies that incorporate into their chain of value socially responsible processes (with the environment, with people, with society as a whole) such as the use of sustainable raw materials in the production and manufacturing of products. -On the other hand, and linking it with the question of whether Social responsibility is rhetorical or real, I consider that the social business model can see its consolidation of social initiatives carried out by companies, attached to their business model.

That is, more and more companies are seeking and defining their Denmark WhatsApp Number Data social purpose and they do so by looking at their reality and their internal and external context. This point is key and, above all, given the situation we are currently experiencing (covid crisis), companies must work on their purposes and social initiatives from the company's own culture and not as a mere brand image. What's more, carrying out social actions arbitrarily and without a prior strategy can help demystify your brand image to the extent that random initiatives are carried out, without an established action plan and that have nothing to do with the capabilities and strengths of the company.



I believe that it is key to the consolidation of strong social models in companies that any CSR activity is done with knowledge of the facts, with a view to the internal culture and not only with a view to the outside, since otherwise, it would not be dealt with anymore. than a social branding action. Finally, with regard to the potential of Big Data, I not only believe that it will favor the consolidation of new business monopolies, but that it is already doing so. The possibility of collecting enormous amounts of data and, to a greater extent, the development of data science that allows for analytical models, prescriptive models and predictive models, makes the creation of new business models evident.