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On the other handas a rulemodern subscriptions can be canceled at any timeso in order to maintain a subscriber basecompanies must constantly prove their worth adding new contentbroadening the base of the main subscription componentsand in the case of multi-service subscriptionsconstantly expanding A list of what's included. So all successful subscriptions have grown tremendously since their inception and are constantly looking for something else to attract user.

An important stage in the development of global content subscription services is the transition to C Level Contact List independent production of films and serieswhich has become a key competitive advantage for customers. The trend was started by Amazonwhich released the successful series "House of Cards" in 2019before Amazon and Apple joined the fray. In turnmovie studiosrecognizing that they had a unique library of contentstarted launching their own streaming servicesfor example.



Spending on content production was about $100 million by the end of few years; Amazon is firmly in second place with a $100 million budget. Content consumption patterns have changed with the growth of subscriptions and online cinema. If earlier there was a rush to see the premiere on the big screenthe comfort of home viewing gradually changed the priorities. The coronavirus pandemic has given more reason to stay at homeleading to record highs in global video streaming subscriptions.