Core there is a decrease in the activity

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The goal is to quickly spend the competitor’s budget, as a result of which the company’s message does not reach the target audience. Clicking ads Who benefits from click-through ads and why they do it There is another name - clickfraud, which is beneficial: Competitors in a similar niche, whose task is to drain the advertising budget, increase costs and reduce the effectiveness of a customized advertising campaign Unscrupulous webmasters who sell advertising space on their resources.


Their earnings are the number of clicks. The more clicks from their site, the higher the earnings. Unprofessionalism in the actions of the employees of the company itself Ad click signs 8 signs of click-through contextual advertising The main sign of photo editor advertising clicks in Yandex.Direct is a sudden increase in the number of clicks on ads, but without an increase in sales. 8 signs of clicks: Too short visit time on the site - no more than 8-10 seconds. Users go to the site and leave it almost immediately.



There is no scrolling and mouse activity. Custom behavior is non-standard. Visitors ignore content without paying any attention to it Recurring visit time. Users copy each other's behavioral strategies Duplicate IP addresses, ISPs and subnets Site geography traffic source mismatch Unexpectedly large number of key queries and CTR of advertisements for them Periodic clicks that appear in repetitions on certain days of the week and times of the day, the same type of behavior, the use of the same device and browser Too many users logging in from devices without cookies.