Hook your viewers in the first

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Local keywords will promote your website to local clients and increase your visibility in your community. For example, a person using the search phrase “accounting services near me” will be presented with results that are based on proximity, relevancy, and reviews. Make sure you are listed in multiple online directories and that your content is optimized with keywords related to your location. A tool such as Bright Local can help ensure that your listings are the same across sites.

Email marketing campaign As of , email marketing has an average return on Photo Editing Services  investment ROI) of – that’s  for every spent. Most people use email almost every day, so it makes sense that receiving information about your services or reminders about appointments, etc., directly to their inboxes would be effective. Service-based industries can offer an email subscription to stay engaged with current clients and encourage them to continue using their services. Email marketing campaigns can be tailored to specific industries in order to focus on select audiences.



For example, a law firm could divide its contacts into categories, such as “previous clients,” “website visitors,” and “visitors that requested more information.” Specific emails could be sent to each group in order to accomplish a goal: to encourage them to return, to educate them about potentially working with you, or to provide further information about your services. Offering snippets of free legal advice, a newsletter, links to your blog, or law updates will work to build your brand image and encourage interaction with your website.