What is Brand Content

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Each sexist conveyed is like a shot at all the women who work for that market (and for the consumers too!) To finish, a little reflection: What would advertising be like if the roles of women in them were replaced by men? Buzzfeed asked that question.Brand Content: For brands that are becoming more human every day Have you ever come across the term Brand Content? It may happen that if you are reading this article right now it is because you were curious to know what it is about.

Guest Author Mar min read Well, I tell you then that here you USA WhatsApp Number Data will learn what this term so widely used in agencies and digital media means, in addition to knowing and understanding why brands are appropriating the concept to create differentiation among their audience. Let's start this way: What did brands do before? Brands have used, throughout their history, the various tools that marketing provides, including advertising . For its part, advertising has been responsible for selling products and services through traditional media.



However, they only showed the product, its price and its effectiveness compared to the competition, without generating greater value or differentiation and even worse, without becoming part of the daily lives of the people who faced the communication of a specific brand. What are brands doing now? Brands, by public request, now focus on understanding the market and people's behaviors from psychology, anthropology, among many other knowledges, better capturing what they want and when they want it. The role of technology and its multiple presentation formats is very important here. That is why brands now understand the user and look for the resources to be where they are.