Two other essential points here

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Unfortunately, if their prospects dont have the supposed behaviors or expectations, that money goes down the drain. Before investing, you must validate each of your hypotheses and this inevitably involves the creation of Persona sheets. Download the free guide  the template to create your Personas The Persona Buyers Guide  steps to make a Persona relevant! . Determine the key questions to answer What are the characteristics of a qualified lead? Conversely, what characterizes an unqualified prospect?

Creating your persona sheet should allow you to answer these two fundamental Mexico Phone Number Data questions to generate qualified and mature leads. To begin, you must therefore determine a precise list of points to define in your Persona work. When you do a Persona, there are two types of information to collect demographic characteristics and behavioral characteristics . For demographic information, this means determining, for example, what your Personas role is, what their typical day is, what their key skills are or even the tools they use. what are the objectives of your Persona and what are the problems he encounters. These two points will allow you to position your offer in the best possible way .



Then there are the behavioral characteristics. Here, its about defining the questions your Persona asks and the content they consult throughout the purchasing journey . The way in which he obtains information is also an important point. Behavioral insights will actually help you define what a mature lead is. Your job here is to define a relevant list of questions to answer in the creation of your Personas . . Interview your customers The best way to truly understand your customers is to speak to them directly .