What is WABA and how it differs from WhatsApp. How to connect and send mailin...

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In the article we will tell you what is WABA, what is the cost of waba, about the possible functionality, intricacies of application and what is the difference from WhatsApp. Find out if there are significant differences between newsletters, how to connect WABA to your business and what you need to know so as not to fly into the ban.
What is WABA and what is the difference from WhatsApp
Consider each of the services separately and identify the main differences.
WhatsApp Business API or WABA is a business communication with a client base using the Watsap messenger that is provided by Meta*.
* The organization is recognized by the legislation of the Russian Federation as extremist and banned in the country. But at the moment, the messenger Vatsap is not prohibited by Russian law.
Inclusers for business:

    a large number of advertising mailings without going to the ban, but for this you need to do everything competently. Send as many emails as you are written in your marketing strategy;
    the service does its work even when the smartphone is turned off;
    Confirmation icon - specify shopify website design  the name of your organization, not a telephone number. The confirmed account increases the trust of customers to the brand;

An example of a confirmed profile of the organization.

    active buttons that increase conversion into a useful action.

WhatsApp is a standard communication with the customer base using the messenger. Here everything is simple, you need to create a group, add users, write text and send a newsletter.
Inclined :



    the usual interface and simple control;
    The subscriber immediately goes in touch.

But the extras to send messages in the watsapa is also flawed:

    for advertising mailings can be in the bath;
    The mobile device should always be working condition and connected to the network.

Based on the descriptions of two ways of sending messages, we conclude what their differences are:

    Only WABA has active buttons.
    WABA gives a verification icon and the ability to specify the brand of your company instead of the numbers.
    With WABA, the mailing list does not threaten to be blocked for advertising mailings, besides they can be sent in large quantities.

As you can see, the advantages of business mailings on the WABA side.
How to connect WABA
You can connect your business to the mass mailing service in two ways:
1 method. No confirmation of the company profile.
The easiest way is not going to take much time. Everything will take no more than 15 minutes. Great for quick launch and testing the application.