Show how the company works

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Since the lead is probably analyzing the competition's offers, talking about your product helps clarify comparative doubts and make a better decision about what to buy. However, you must keep in mind that the premise of Inbound Marketing is to educate customers and get them to make the decision to purchase a product or service on their own. The focus of the content for the BOFU is to guide the leads to solve the final problem and get in touch with the company. That way, the sales team can finish the process or direct the customer to the website to make the purchase online . What questions do you have to answer at this stage? One of the main objectives of BOFU is to reinforce the authority , yours or your company, so that the lead's confidence increases and they can make the sale.

So, it is necessary to look for ways to increase your Loan Phone Number List authority. For that, look at some ideas: Show how the company works; Show customer success stories; Demonstrate the use of the product or service; Focus on the company's advantages in the market. An excellent way to do this is by investing in video content , which transfers more credibility , because it is as if the client could see the eyes of whoever is behind the cameras. The closer the lead feels to the company and the products, the greater the possibility of making the purchase. Therefore, customer success stories help a lot to close new business. What formats are most suitable for BOFU? Regardless of the format, for credibility to exist, BOFU material must be well prepared , with excellent quality and production.



Ultimately, the lead needs to feel trust and well-done design and production contribute a lot to conveying that idea. However, there are content formats that help better transmit that authority and credibility that the lead should feel at this stage. Let's see what they are? Webinar The webinar is a kind of online conference, it creates authority and proximity with viewers, who can even ask questions live . Isn't this a great format to use at the bottom of the funnel? In addition, you can measure the maturity of the leads through the questions they ask and notice the real number of people who are in this stage of the funnel. Webinars need a good script . As we said, the most important thing is to transmit credibility and trust to the leads.