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Check Google suggestions (under search results and those that appear when entering a query into the search engine) Prioritize them from greatest to least important to you. Divide them into thematic groups, similar words that can be placed in one text. Step . Technical optimization Make sure your blog page loads quickly. Ideally s, up to s is acceptable. Check PageSpeed ​​Insight to see what elements are slowing you down. I also recommend a website audit using the GTMetrix and Pulno tools. Consider whether you can repair these elements or remove them from the website.

Adapt the website to mobile devices. In short, it must be legible and display correctly and neatly on the phone screen. Correct your URLs. Short and understandable URLs are more SEO-friendly. Don't mess around if you don't have to. On a blog, one level in the photo retouching structure is enough, i.e. twojblog.pl/twoj-tekst-na-blogu Create a sitemap to make it easier for search engine robots to index your page. Step . Content optimization Place your chosen keywords in the title, subtitles and content. Each post should have a unique meta description containing the selected keyword. When writing posts, focus on providing substantive value to readers. Don't be afraid of thick texts, remember about keywords.



Add alt attributes (containing keywords) to images and optimize their size to the size in which they actually appear on the blog (desktop + mobile). Step . Linking Link to other articles on your blog. Preferably thematically similar. Cluster texts into thematic groups based on similar keywords. Select text that is most important for a given topic and link to it from other content from a given group. Give up tags, they are obsolete, linking between texts is better. On the home page, link to the most important texts on the blog. Step . Analyze and improve Remember, a person learns throughout his life. Don't be afraid of modifications. Regularly check the effectiveness of your content and make any necessary corrections. If the information becomes outdated, update it and add a new value.