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TikTok - beckons all dreamers of dizzying popularity in social networks like a fragrant mother's pie on Sunday morning. The secret of the tiktok phenomenon, literally, is its freshness at the social media fair. And also a friendly approach to new talents. Today, this is the only social network where you can gather an impressive audience without investing thousands of dollars in advertising. This is possible if you make viral content that gets into recommendations.
TikTok Algorithms: Tame It, Can't Be Ignored
The first thing a TikTok user sees when opening the app is the Recommendations section. And this is a very clear hint: the developers are betting on promoting new content. In this way, the authors receive maximum support in development wordpress web design agency from the social network. And the average user has no chance not to watch videos of strangers who may interest him. A great way to motivate both parties to stay on TikTok longer.
Artificial intelligence works to make recommendations look attractive to each user. From the first minutes, the algorithm carefully analyzes your every step on the social network and forms a list of interests to recommend the most relevant content.
TikTok does not disclose how the algorithm works, but after observing, experts managed to find patterns:
1. The system does not show the video to viewers immediately after publication. First, artificial intelligence analyzes the content of the video: reads the text, hears speech, records movements. The Bytedance developer confirms this information:
“Artificial intelligence is able to understand and analyze text, images, and video using natural language processing and computer vision technologies. This allows us to provide users with the content they find most interesting.”
2. When the scanning stage is completed, the video is sent to user recommendations. The first video impressions are always few. The algorithm evaluates the audience's reactions and determines whether the video should be promoted further. The more views, re-views, likes, reposts and comments the content gets from the first impressions, the higher the probability of staying in the top longer and gaining a cool reach.
How to Get Featured on TikTok
Post regularly and choose the right time.
As with any other social network, a long absence promises a deterioration in statistics and, as a result, a cooling of relations with the algorithms. Try to post videos at least once every few days. And remember, in order for the first impressions to work for you, think about the time of publication. The easiest way to determine the best time for posting is through the statistics in the profile. It will indicate the hours when the largest number of followers are active - this will be the best time to post a video. Access to statistics opens when you have collected the first hundred subscribers.
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