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Advertising without advertising: the strategy that catapulted the success of the Inditex Group Zara, the largest company in the Inditex Group, did not achieve success through traditional advertising strategies. In , long before the digital age, big advertisements, press ads, and radio and television commercials were the norm in the advertising world. However, Inditex would be the exception to the rule. Zara's unstoppable success was due to both the quality of its products and its good location and, above all, word of mouth .And although it did use advertising media, it did not go for Belarus WhatsApp Number advertisements in the media. Inditex subsidiaries have based their expansion strategy – and their advertising strategy – on location. Under this principle, there is no better advertising for your fashion stores than a privileged location, excellent service, and quality products . TEST How much do you know about business? Tools, concepts, business methodologies... Test yourself with this test! (it won't take you more than minutes) Take the test!
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The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! These factors, added to the word of mouth of satisfied customers, have become the pillar of Inditex's advertising strategy. Even in the midst of the digital age. Logistics rotation: another reason behind Inditex's success The rotation of the clothing offer according to trends has always been one of Inditex's biggest attraction magnets, especially in its beginnings. The first factories in La Coruña would become the group's main headquarters, from where they run all the Inditex subsidiaries.
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