Assessing tech debt and organizational
Your high-impact items are those that will have the greatest positive impact or those that will alleviate existing negative impacts. These include the gaps outlined above related to indexing and canonicalization. Low-effort items, or low-hanging fruits, are technical items of varying impact levels that are relatively easy to implement. For example, if we find any URL Issues (like the http redirect), these can be solved by simply updating the .htaccess file. This is a great example of a recommendation with both high impact and low effort. Start with these and continue to prioritize your remaining recommendations from here.Avoid overemphasizing low-priority flags While it’s DB to Data to be thorough in your audit, avoid overemphasizing low-priority flags that may not significantly impact your website’s performance. This includes warnings that don’t have a significant impact on SEO. For example, your schema validator may flag a warning that the pricing variable is missing in your product schema. If price is not a data point you have available, remember many of these warnings are optional. Having some information is better than nothing. challenges Every enterprise operates within its unique ecosystem, with its own technical and organizational challenges. Assess your tech debt and understand what can and can’t be done within your website infrastructure.
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Incorporate in your action plan what items you can address and what items may require further development. Bridging the gaps for SEO excellence In this article, we’ve explored the unique challenges expansive enterprise websites face in achieving digital success. From canonicalization to indexing, we’ve highlighted several hidden gaps in your technical audits that can hinder enterprise SEO success. By bridging these gaps and emphasizing actionable plans, priorities, and continuous monitoring, we’ve paved the way for mastering enterprise SEO. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here. Crucial evidence from the Google antitrust trial has been removed from the US Department of Justice (DOJ) website.
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